2025 Busan One Asia Festival Announces Second Wave of Artists
- Contents
-
□ Busan Metropolitan City has unveiled the second performer lineup for the BOF Big & Band Concert, part of the 2025 Busan One Asia Festival (BOF).
○ This year’s BOF signals an exciting shift—broadening its role as one of Busan’s major platforms for tourism and K-Culture. BOF will run for three days from June 11 to 13, during which young people from around the world will gather in Busan, naturally fostering cross-cultural exchanges through the global appeal of Korean content.
□ The BOF Big & Band Concert will take place from June 11 to 13—the Big Concert featuring K-POP artists boasting a worldwide fan base on the 11th and 13th and the Band Concert on the 12th.
□ The three differently themed concerts will maximize audience immersion. DAY 1 will introduce a ‘Fantasy’ theme, with NCT WISH and Hearts2Hearts.
○ Hearts2Hearts, a girl group that debuted in February 2025, has quickly captivated Generation MZ with their emotionally expressive choreography and distinct musical identity, sparking a global sensation.
□ On the second day, BOF will kick off its first-ever K-POP band concert, delivering an upbeat ‘Summer’ theme. LUCY, QWER, and Dragon Pony have been confirmed to perform, building anticipation with a fresh vibe that distinguishes it from previous editions.
○ LUCY drives Korea’s band resurgence with their crisp sound and explosive vocals; QWER shakes up the scene as a Gen Z favorite; and Dragon Pony, a breakout newcomer, is earning praise for their experimental flair.
□ DAY 3 will be themed ‘Power,’ with SUPER JUNIOR and WayV bringing the concert series to an unforgettable finale.
○ SUPER JUNIOR, a K-POP legend renowned for their successful projects, tours across South America and Europe, and countless awards and hits, will celebrate their 20th anniversary with fans at BOF. Their presence will undoubtedly be a highlight of the event.
□ Additionally, the Fandom City, a dynamic space dedicated to K-POP costume displays and interactive experiences, will open, further expanding the scope of BOF.
○ 2025 BOF’s visual branding, directed by Cha In-cheol, embraces the keywords: expansion, enjoyment, diversity, and global.
□ Hosted by Busan Metropolitan City and co-organized by the Busan Tourism Organization and SM Culture & Contents, BOF will release tickets via Melon Ticket at 20:00 daily between April 23 and 25.
○ For more details, visit:
▲ Website: www.bof.or.kr,
▲ Facebook: facebook.com/BusanOneAsiaFestival
▲ Instagram: @bof_official_kr
2025 Busan One Asia Festival
ㅇ Date: Wednesday, June 11~Saturday, June 14, 2025
ㅇ Venue: BEXCO, Hwamyeong Ecological Park (grass soccer fields A, B)
ㅇ Program: BOF Big & Band Concert, Park Concert, Showcase, Talk Concert, Side Events
ㅇ Hosted / Organized by: Busan Metropolitan City / Busan Tourism Organization, SM Culture & Contents
BOF Big & Band Concert
Wednesday, June 11~Friday, June 13, BEXCO
DAY1 (K-POP): NCT WISH, Hearts2Hearts
DAY2 (BAND): LUCY, QWER, Dragon Pony
DAY3 (K-POP): SUPER JUNIOR, WayV
Park Concert
Saturday, June 14, Hwamyeong Ecological Park
4~5 top artists, talented local musicians from music workshops
On-site citizen participation
Other Programs
(K-Content Talk Show): Creators, entertainment professionals, fashion insiders
(BOF*Catwalk): K-Content exhibitions, hands-on activities, pop-ups, merchandise zones, fan booths
(Rising Showcase): 2~3 up-and-coming idols, local musicians
(B-Market): Beauty, cuisine, and regional industry exhibits and experiences
