Busan International Rock Festival Recognized as 2024 Best Cultural Tourism Festival
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Busan International Rock Festival Recognized as 2024 Best Cultural Tourism Festival
□ The Busan International Rock Festival, the longest-running rock music festival in Korea, has been named the 2024 Best Cultural Tourism Festival by the Ministry of Culture, Sports & Tourism, earning the prestigious Minister’s Award.
○ The Ministry evaluated festivals nationwide based on awareness, visitor growth, inbound visitor spending, and other key factors and ultimately cited three standout events*.
* Busan International Rock Festival, Imsil N Cheese Festival, Goryeong Daegaya Festival
□ For the first time in 2024, the Busan International Rock Festival was chosen as a Preliminary Cultural Tourism Festival for its quality content and significant impact on the local economy.
○ As one of Korea’s most iconic music festivals, the Busan International Rock Festival has seen a surge in popularity since 2022. In 2024, it expanded from two to three days, drawing a record-breaking attendance of 60,000.
○ Held at the spacious and scenic Samnak Eco Park, the festival showcased 78 renowned artists from Korea and abroad. With top-tier headliners, impressive lineups, and the country’s largest stage, it captivated younger audiences. Notably, 79% of attendees traveled from outside Busan.
○ In 2024, the festival launched its first-ever pre-event, the Road to BU-ROCK, in Seoul, Busan, and Daegu, which aroused an enthusiastic response. During the main event, Sasang-gu residents participated as volunteers and food truck operators, fostering a community-driven experience.
○ Embracing the gourmet getaways trend, the festival offered a mix of local delicacies and new menu items, including Milmyeon (wheat noodles in a cold meat broth), Dwaejigukbap (pork soup), Sandeomieomuk (spicy fish cakes), Agwigangjeong (sweet and tangy glazed fish fries), and Saewutangtangpajeon (shrimp and green onion pancakes). Dwaegalhu (fried pork ribs) was voted as a must-try dish.
For the latest updates, visit https://busanrockfestival.com/.
