Big TAXI to Roll Out New Roof Signs Across Busan
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Big TAXI to Roll Out New Roof Signs Across Busan
□ Busan Metropolitan City has introduced a modernized taxi topper design incorporating its revamped logo and slogan.
○ The refresh aimed at replacing the existing configuration stems from Busan’s rebranding effort, which was finalized in March 2023.
○ The design process began in March 2024, with services outsourced to professionals. The final concept was chosen through a public survey and approved by the Design Review Committee.
□ The updated design reflects Busan's distinctive identity, featuring ▲ gray and magenta as the primary colors, ▲ a prominent 'B' on the front, ▲ the phrase 'Big TAXI' on the back, and ▲ a three-dimensional logo on the sides.
□ This fresh new look will not only improve the city’s public aesthetics, but also underscore its aspiration to establish itself as a leading global hub.
□ Production and installation of the new roof lights are scheduled to be completed by mid-2025, covering all taxis except those that are app-based and currently out of service.
