The City of Busan and Busan Bank sign the 「Business Agreement on SNS content production for the city’s bid for World Expo 2030 Busan」.
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- The charms of Busan, candidate city for the 2030 World Expo, will be made known through “Busan’s Flavors”! -
The City of Busan and Busan Bank sign the 「Business Agreement on SNS content production for the city’s bid for World Expo 2030 Busan」.
Various food-related content to show off the charms of Busan, candidate city for the 2030 World Expo, will be produced and posted on the popular SNS channel, “Gourmet Busan” which has about 39,000 followers.
The city of Busan with Busan Bank announced the signing of the Business Agreement on SNS content production for the city’s bid for World Expo 2030 Busan in the conference room on the 26th floor of City Hall at 3 p.m. on March 9.
In the year when the venue for the 2030 World Expo is to be decided, following a Bureau International des Expositions’ (BIE) on-site inspection, the Business Agreement was arranged by Busan Bank to publicize the charms of Busan as a candidate city by utilizing the popular Instagram account “Gourmet Busan” and to raise enthusiasm about hosting the conference.
“Gourmet Busan”, which posts trendy and popular content targeting the MZ generation, is operated by Busan Bank and has been very well received by users due to its frank and ad-free delivery of mainstream news, as well as information on restaurants in Busan. The name “Gourmet Busan” combines “Gourmet”, meaning a person who enjoys and knows a lot about good food, and “Busan”.
According to the agreement, the city of Busan and Busan Bank will produce and showcase unique food-related content focused on Busan through “Gourmet Busan” to highlight the charms of Busan as a global city where cosmopolitan culture and food go side-by-side. Starting with the “World Food-Continental Part” in the fourth week of March, people around the world will post various food-related content to publicize the charms of Busan, a candidate city to host the 2030 World Expo.
Instagram @gomebusan
