The City of Busan and Paris Baguette Launch ‘Boogi Cake’ to Promote the City’s Bid for the 2030 World Expo
- Contents
-
The City of Busan and Paris Baguette, a leading premium bakery brand in Korea, launched ‘Boggi Cake’ utilizing Boggi, Busan’s public outreach character.
The partnership aims to promote Busan’s bid for the 2030 World Expo and raise awareness of Boogi, Busan’s public outreach character.
Boogi Cake is a chocolate cake created with the motif of Boogi jumping into the blue sea at a summer beach in Busan. The cake is covered with sky blue colored chocolate featuring the sea in summer with an added interesting crunch texture of chocolate sheets.
The cake will be on sale at about 400 Paris Baguette stores in Busan and the Gyeongnam area starting August 18, 2022. A social media promotional event will take place from August 26 to September 25, 2022. Detailed information about the event will be posted on the official city website and social media account.
The sale of the cake may be extended nationwide depending on the response from customers about the cake. More collaborated products will be offered going forward.
