Busan is good

Busan strikes gold at the Green World Awards 2025

 Busan Metropolitan City has won two Green World Awards in the Carbon Reduction category for the Our Neighborhood ESG Center program and the Eulsukdo Ecosystem Restoration Project.The awards are issued by the U.K.-based Green Organisation, an international, independent, non-political, non-profit environment group that began in 1994, dedicated to recognizing, rewarding and promoting environmental best practices around the world.The official Green World Awards 2025 ceremony will occur in Auckland, New Zealand, on May 12.This marks Busan’s first Green World Award, while other authorities in Korea have received awards in previous years, including the Korea Airports Corporation, the Korea Environmental Industry & Technology Institute, the environmental organization Daejayon and the Seocho-gu District Office in Seoul.One of the two policies for which Busan received the awards is the Our Neighborhood ESG Center program, which features older adults participating in the process of recycling and upcycling recyclable materials.The Green World Awards recognized the innovative approach of leveraging the “silver workforce” for sustainability. This initiative contributes to creating a virtuous circle for resources that are no longer in use while also reinvigorating the spirit of the local community. The program also includes older adults teaching children the importance of protecting nature and building environmental awareness.The second award-winning initiative is the Eulsukdo Ecosystem Restoration Project, which is dedicated to restoring and protecting Eulsukdo Island as a haven for wildlife. The project has helped turn Eulsukdo Island into a refuge for migratory birds and has established measures to protect flora and fauna at risk of extinction.The Eulsukdo Ecosystem Restoration Project has laid the foundation for a sustainable future where humans and nature can harmoniously coexist, pointing Busan in the ultimate direction it should pursue for generations to come.These two policies from Busan City will be featured in the Green Book – a publication that includes examples of environmental best practices from winners of the Green World Awards. Through this book, others worldwide can learn from the experiences of the winners and follow their lead to benefit themselves and the environment.<Today's Vocabulary - 오늘의 단어>carbon: 탄소 reduction: 감축 restoration: 복구 independent: 독립적인 non-profit: 비영리의 upcycling: 새활용 material: 자재 innovative: 혁신적인 sustainability: 지속가능성 virtuous: 선순환 reinvigorate: 새로운 활기를 불어넣다 refuge: 거부하다 migratory: 이주하는 extinction: 멸종 Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy 

MAD STARS 2025 Now Open For Entries

MAD STARS 2025 Submission Is OpenCelebrating its 18th anniversary, the festival is expanding its categories and scope to reflect the ever-evolving landscape of the advertising and marketing industry. This year, we’re looking for a wider range of groundbreaking marketing campaigns and creative techniques worldwide.We can’t wait to see your MAD ideas that have the power to change the world!Submission Deadlines1st Deadline (Early Bird): May 9, 20252nd Deadline (Regular): May 30, 2025Final Deadline: June 16, 2025※ All deadlines are based on KST.Submit your idea https://www.madstars.orgCreative Solutions from Around the World, All in One Place!MAD STARS 2025MAD STARS is an international Marketing ∙ Advertising ∙ Digital content festival combining creativity and cutting-edge technology. Join ‘MAD STARS 2025’ in August at the iconic and scenic Haeundae in Busan, ROK.This year's theme, 'AI-vertising, AI Advertising Marketing Era'!Join us to discover emerging industry trends and transformations alongside seasoned experts.

Busan Strengthens Global Design Competitiveness with Standardized Public Facility Designs

Busan Strengthens Global Design Competitiveness with Standardized Public Facility Designs□ Busan Metropolitan City (Mayor Park Heong-joon) has created design standards for public facilities to elevate urban aesthetics and citizen convenience.○ Acknowledging the importance of public design in response to an evolving urban environment, we prioritized three types of public facilities with urgent needs and broad impacts.○ A citywide survey was conducted across 16 gus and guns last year, followed by outsourced design services and final approval from the Public Design Committee.□ The newly established guidelines will apply to bus stops, manhole covers, and signage—for notices and walkways, focusing on user convenience, functionality, and seamless integration into the cityscape.○ Bus stops will have a modular structure that is easily adaptable for different locations with flexible expansion and modification options; high-visibility LED displays for bus stop names; five shades of gray—matching the city logo—selected to blend with the surroundings; and universal accessibility features such as emergency bells, voice guides, Braille boards, and QR codes to accommodate persons with disabilities.○ Manhole covers will be embossed with the city logo, with sidewalks and roads differentiated. Concrete manhole covers in sidewalks will be made from the same materials as sidewalks for a harmonious look, whereas cast iron manhole covers in roads will have a textured, slip-resistant surface for enhanced safety.○ The design of signage for notices and walkways will incorporate Busan’s landscape and branding colors. Typography-based logos will be used to raise awareness and readability.□ We intend to eliminate inconsistent infrastructure designs and streamline the city’s visual identity as a global hub.○ Previously, public amenities were designed with varied patterns, colors, and materials by each municipality, making it difficult to build a cohesive Busan.○ Th