□ The city of Busan has announced that it has created and published the “2024 Taste of Busan” guidebook. The book introduces Busan’s native foods, steeped in the history of the city, and offers a look at recent gourmet trends. There is also a map of notable gourmet locations in four languages - Korean, English, Chinese, and Japanese.
□ The Taste of Busan introduces 144 tasty restaurants in Busan selected through recommendations by the sanitation departments of Gus and Guns, as well as food experts, on/offline Big Data, and onsite evaluations and verifications by an advisory committee whose members comprise 10 college professors, food columnists, and influencers.
○ The book includes in-depth interviews with chefs and first-generation founders of the leading restaurants represented in the Taste of Busan, as well as basic information and gourmet stories of featured restaurants.
○ Readers can get a sense of Busan by experiencing the food stories and imagining a variety of tastes developed with local ingredients that make up B-Food (Busan Food).
□ The gourmet map indicates the locations of and brief information about the 144 selected restaurants.
□ The guidebook and gourmet map will be available at tourist information centers, train stations, airports, tourist hotels, and online on Busan’s tourism portal website (www.visitbusan.net).
□ The 2024 Taste of Busan is celebrating its 22nd publication this year. It is widely used as a tourism resource and featured at Busan PR events held in both Korea and abroad.
○ The Taste of Busan was originally published to introduce Busan’s restaurants to domestic and foreign tourists who visited during the Busan Asian Games 2002 and the FIFA World Cup. Since then, it has been published annually as a formal gourmet guidebook.
○ Last year, the Taste of Busan was introduced as a model (plan to revitalize local food) at the Delis Network Annual General Meeting of World Gourmet Cities (Malmö, Sweden) held from May 30–June 1, 2023).
○ Requests for guidebook support from diverse institutions and organizations have since surged, including from the Korea Tourism Organization Paris Office for the 2023 Korean Cultural Festival Busan Feature Event.
□ Many readers can rest assured that all the tasty restaurants introduced in the guidebook are popular as they have been visited as part of the Tasty Restaurant Challenge.
It is also available as a pdf file at:
Korean/English version
Japanese/Chinese version