Busan is good

News

• BGCF to run Busan’s flagship Korean Language Institution  designated as: ~로 지정되다In 2025, the Busan Global City Foundation (BGCF) will take on enhanced responsibility in supporting international students, officially designated as Busan City’s flagship Korean Language Institution. Newly arrived international students often face challenges with the local language and unfamiliar cultural environment, hindering their ability to adapt to life abroad. Since language proficiency and a solid understanding of cultural practices are crucial for academic success, BGCF aims to provide an accommodating environment that helps international students improve their language skills and better understand life in Korea.The institution will offer various academic support programs, including preparation for the Test of Korean Proficiency exam and a mentorship program that connects students with local college peers. It will also include career guidance for graduates and assistance in crafting CVs that meet the expectations of Korean companies.BGCF has been providing free language courses and support to international students and residents since 2006 and has consistently received a 95% positive rating in its annual satisfaction surveys.Under the ethos of “Busan is good for international students,” the city is committed to ensuring international students thrive in their academic and life pursuits.<Today's Vocabulary - 오늘의 단어>enhance: 향상 시키다 responsibility: 책임 designated as: ~로 지정되다 institution: 기관 face: 직면하다 challenge: 도전 과제 unfamiliar: 익숙하지 않은 hinder: 방해하다 adapt: 적응하다 proficiency: 유창성 solid: 견고한 cultural: 문화적인 practice: 관습 aim to: ~를 목표로 하다 accommodating: 수용하는 environment: 환경 improve: 증진 시키다 peer: 또래, 동료 expectation: 기대 consistently: 지속적으로 satisfaction: 만족Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy
• Busan Boosts Tourism with New Railway Connection  railway: 철도Travel between Korea’s top ocean tourism destinations, Busan and Gangneung, is about to become significantly faster and more convenient. By the end of this year, the completion of the Pohang-Samcheok section of the Donghae Line and the operation of the ITX-Maum train will cut travel time between Bujeon Station (Busan) and Gangneung to just 3 hours and 50 minutes. The new route means travelers will no longer have to transfer trains in Seoul, and it is significantly faster than the 8-hour journey on Korail’s Mugunghwa trains, the slowest rail service and the only direct rail option currently available between the two cities. The trip, which travels along the eastern coastline, is also faster than the 5-hour journey, without traffic, by car or bus.The ITX-Maum, which began operations in September 2023, can reach up to 150 kilometers per hour. Its speed and efficiency make it an attractive option for tourists planning rail trips in Korea.In addition, the full opening of the Busan-Cheongnyangni section of the railway and the introduction of the KTX-Eum train service will further boost rail connectivity between Busan and Seoul. By the end of the year, the travel time between Bujeon Station (Busan) and Cheongnyangni Station, located in the Dongdaemun-gu District of Seoul, will be 2 hours and 50 minutes.The KTX-Eum, capable of up to 286 kilometers per hour, will connect Busan and Seoul via Ulsan, Yeongchan and Andong in Gyeongsangbuk-do Province. This new corridor will significantly increase accessibility for those traveling through the eastern and central parts of the country.To accommodate the anticipated influx of visitors, the city is developing tour packages to promote rail-based tourism. These include discounts on Busan-bound train tickets and exclusive programs for international visitors exploring Busan and nearby regions.<Today's Vocabulary - 오늘의 단어>destination: 장소 significantly: 상당히 convenient: 편리한 completion: 완성 eastern: 동쪽의 coastline: 해안선 operation: 운영 efficiency: 효율성 boost: 끌어올리다 connectivity: 연결성 accessibility: 접근성 accommodate: 수용하다 anticipated: 예상되는 influx: 유입 discount: 할인 exclusive: 독점적인 nearby: 인근의 region: 지역Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy
• Lost something? There's an app for that 　Finding All, a new AI-powered lost-and-found platform has officially launched. The platform leverages blockchain technology to simplify the process of reuniting lost items with their owners. It was developed under Busan's Blockchain Specialized Cluster Creation Project, a collaborative effort between the city and the Ministry of Science and ICT, with support from Busan Techno Park.　Finding All allows users to register details about lost or found items directly in the app. For lost items, users can input details such as when and where the item went missing, along with a description and optional photo, via the "찾아줘요" (Please find it) function. Found items can be reported through the "주웠어요" (I found it) function.　The platform's AI analyzes the information and matches items that appear in both databases. Each item's history is securely recorded on the blockchain, ensuring transparency and traceability.　Available as a mobile and web application, Finding All integrates directly with the National Police Agency's lost-and-found management system. This centralized approach streamlines the search process, enabling users to access official records in one convenient app.　Designed with international tourists in mind, the app supports six languages: Korean, English, Chinese, Japanese, Spanish, and Vietnamese. Users can download the app from the Apple App Store or Google Play by searching for "파인딩올."Finding All website : findingall.co.kr<Vocab Spotlight>leverage(v) : 끌어내다, 끌어당기다, 영향력을 미치다transparency : 투명성traceability : 추적 가능성

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Enjoy Busan

• Capture the Christmas spirit in Busan!  illuminated: 빛으로 장식된December always brings mixed feelings of regret for the year just passed and expectations for the year to come. This month serves as a crossroads between reflection and resolution, and what makes it even more imprinted on people’s minds is the pure joy of Christmas. All around town, the magnificent decorations and stunning light displays, accompanied by cheerful carols, truly vitalize the season’s mood. To capture this December to remember, here are two suggestions for thoroughly enjoying the enchantment of the Christmas season in Busan.🎄Shinsegae Simon Busan Premium OutletsDecked in holiday décor, Shinsegae Simon Busan Premium Outlets offers visitors a delightful shopping experience and the charm of a European Christmas market. The festive vibes are even boosted by a giant Christmas tree illuminated in the square and a flea market that lines the paths leading to it.◎ Address : 1133 Jeonggwan-ro, Jangan-eup, Gijang-gun◎ Hours: Open 10:30 a.m. to 9 p.m. from November to April.🎄Village de AnantiLocated in Gijang-gun county, Village de Ananti gives people the magical experience of a snowy winter in Busan, where it rarely snows. While the snow is artificial, it still brings authentic joy! Take your loved ones and experience a white Christmas. ◎ Address : 267-7 Gijanghaean-ro, Gijang-eup, Gijang-gun◎ Hours: Open 8:30 a.m. to midnight until Dec. 31.<Today's Vocabulary - 오늘의 단어>mixed: 혼합된 regret: 후회 expectation: 기대 serve as: ~의 역할을 하다 crossroad: 교차로 reflection: 반성 resolution: 결정 imprinted: 각인된 magnificent: 화려한 vitalize: 생기를 불어넣다 enchantment: 황홀감 delightful: 유쾌한 festive: 축제의 vibe: 분위기 illuminated: 빛으로 장식된 square: 광장 rarely: 거의 ~하지 않는 artificial: 인공적인 authentic: 진실의 Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy
• A joyful Christmas market awaits in Yeongdo-gu District source: visitbusanfestive: 활기찬Picture the warm atmosphere of a classic European market adorned with twinkling lights, beautifully decorated trees, festive events and the delightful aroma of comforting food wafting through the air. The vibes of a Christmas market will embrace Space One Z this winter, a spacious café transformed from a century-old warehouse in Yeongdo-gu District. Featuring expansive windows that offer panoramic ocean views, Space One Z adds a refreshing Busan twist to the traditional Christmas market experience. Space One Z's unique Christmas market is held every Friday, Saturday and Sunday until Dec. 29. It welcomes visitors on Christmas Eve and Christmas Day as well. The market is open from 11:00 a.m. to 10:00 p.m., except on Fridays when it opens at 4 p.m. Step into this luminous wonderland and feel the enchantment of the Christmas season. The market offers an array of European culinary delights, glowing tree decorations, and festive programs, including the chance to bake seasonal sweets. Families will cherish dressing their little ones in adorable winter capes and having jolly moments with Santa. Additionally, visitors can purchase various festive items and unique gifts crafted by local artists, each capturing the holidays' warmth and charm.Finally, enjoy live music at 7 and 9 p.m. on Dec. 26. The concert, titled "Candle Light: Christmas Classics," features the warm, orange embrace of candlelight to create a cozy and inviting ambiance. The Attirer Ensemble will perform heartwarming Christmas music, from beloved carols to songs from famous films. Please visit the website linked below for concert and ticket information.◎ Space One Z: 214 Bongnaenaru-ro, Yeongdo-gu◎ Candle Light concert: Click to reserve a seat <Today's Vocabulary - 오늘의 단어>atmosphere: 분위기 adorn with: ~로 꾸미다 twinkling: 반짝거리는 festive: 활기찬 delightful: 기분 좋은 waft: 퍼지다 embrace: 아우르다 spacious: 넓은 warehouse: 창고 expansive: 탁 트인 except on: ~를 제외하고 luminous: 빛나는 culinary: 요리의 adorable: 사랑스러운 ambiance: 분위기 Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy
• Sweet nighttime adventure awaits at Yongdusan Park  nighttime: 야간Starry Night in Busan returns for its sweetest adventure yet! The Cookie Run Milky Way Station Pop-up will take place at Yongdusan Park from Dec. 13 to 25.Cookie Run, the flagship mobile game from Devsisters, invites everyone to step into an enchanted world of gingerbread cookies come to life. Visitors can meet their favorite cookie characters, play the latest Cookie Run game, buy special edition merchandise and win prizes. The adventure is open daily from 2 to 9 p.m. during the festival period.Starry Night in Busan is a series of programs and festivals that promote Busan’s best nighttime attractions.Visit the official Instagram pages of Starry Night in Busan and Cookie Run to learn more.◎ Yongdusan Park: 37-55 Yongdusan-gil, Jung-gu◎ Starry Night in Busan Instagram: @starry_night_busan.kr◎ Cookie Run Instagram: @gingerbrave_dev<Today's Vocabulary - 오늘의 단어>invite: 초대하다 enchanted: 마법에 걸린, 황홀한 merchandise: 상품 promote: 홍보하다 nighttime: 야간 attraction: 관광명소Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy

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Food

• Christmas comes but once a year Craving something sweet is a natural part of being human, yet we often suppress this desire in the name of health or a hectic schedule. But now is the time to savor life's sweetness without guilt.After the challenges and hard work of 2024, you deserve a moment to indulge. Treat yourself － you've earned it. Busan is Good introduces three great dessert spots to satisfy your sweet tooth.Fig Cake from Bono BerryInstagram-worthy tarts at Bono BerryApicious, the 1st Century Roman gourmand, is credited with saying, "We eat with our eyes first." This ethos helps explain the success of Bono Berry, a dessert shop with branches in Geumjeong-gu, Haeundae-gu and Dong-gu districts.Bono Berry's tarts and cakes are masterpieces, topped with seasonal fruits like mangoes, berries and figs. Each piece of fruit is meticulously sliced, layered and arranged and accompanied by perfectly piped rosettes of cream. The result is desserts that are so visually appealing they seem destined for Instagram fame.Thankfully, Bono Berry's desserts taste as good as they look. The balance between the buttery crust, velvety custard and juicy fruit proves that the real artistry is experienced with each bite.◎Pusan University Main Branch: 67-1 Jangjeononcheoncheon-ro, Geumjeong-gu◎Haeundae Branch: 1st Floor, 25-2 Jungdong 1-ro, Haeundae-gu◎Connect Hyundai Branch: 2nd Basement, Connect Hyundai, 125 Beomil-ro, Dong-gu◎Hours: Open daily, 10 a.m. to 10 p.m.◎Prices: Seasonal fruit tarts and cakes cost  ￦6,000 to ￦9,000 per slice.Godiva's Chocolate Cream CornetsEverything chocolate at Godiva BakeryConnect Hyundai, a new department store in Dong-gu District, houses Godiva Bakery from the Belgian chocolatier. Located on the first floor, the shop is one of four Godiva bakeries in the country.People willing to wait upwards of an hour or more are rewarded with Godiva's signature cornets, croissants and other delectable baked goods. While chocolate pastries are the stars of the show, especially the various chocolate-cream-filled cornets, visitors can also find savory options like scallion cream cheese or ham and butter. People can also indulge in Godiva's signature chocolate-dipped fruit, ice cream and Chocolixir drinks.While waiting times are long even on weekdays, the bakery's reservation system is similar to restaurants. Register your phone number and enjoy the different shops at Connect Hyundai as you wait for the notification that tells you it's your turn to enter chocolate heaven.◎Address: 1st Floor, Connect Hyundai, 125 Beomil-ro, Dong-gu◎Hours: Open daily, 10:30 a.m. to 8 p.m.◎B.i.G Recommends: Chocolate Cream Cornet ￦4,900. Double Chocolate Soft Ice Cream and Raspberry Macaron ￦9,000.Blueberry Lamington at StateFeel the Christmas spirit at State With the holiday season upon us, Christmas decorations adorn every corner of the city. No neighborhood gets in the Christmas spirit quite like Jeonpo Cafe Street, where the various independently-owned shops are decked with garlands, holly and tinsel. And no shop gets in the Christmas spirit quite like State, which beckons customers with its multitude of Christmas trees.State, a bakery and cafe, is Seussical with its Christmas decor: Big trees, little trees, red lights, blue lights, yellow lights, green lights. With so much going on, it's easy to forget that the real gift is their  selection of cakes.When it comes to State's cakes, the more the merrier, and there are quite a lot: cheesecakes, layer cakes, round cakes, square cakes. The Dubai Chocolate Cake, a celebration of the chocolate and pistachio flavors that went viral earlier this year, is often sold out, so get there early if you want to try a slice. Other popular cakes include the rich and fragrant Earl Grey Cheesecake, the Crispy Crunch, a cake inspired by the classic Dwaeji Bar ice cream, and the Matcha Gateau.◎Address: 28 Dongseong-ro 71beon-gil, Busanjin-gu◎Hours: Open daily from 12 to 10 p.m.◎Price: Cakes start at ￦7,500 per slice.Desserts at Cheek to CheekDancing at Cheek to Cheek Cheek to Cheek is a patisserie and flower studio located in the Oncheoncheon Cafe Street area. Owned and operated by siblings trained in the U.K. - the brother as a pastry chef and the sister as a florist - the shop brings a touch of European elegance to Busan's cafe scene. It features a cozy atmosphere in an award-winning space. The rotating dessert menu includes highlights like the Hazelnut New Opera and the Raspberry Pistachio Tart.◎Address: 17 Oncheoncheon-ro 441beon-gil, Dongnae-gu◎Hours: Open 12 to 7 p.m. Closed on Mondays◎Price: Individual cakes start at ￦6,000.<Vocab Spotlight>Crave : 갈망하다savor : 맛보다indulge : 탐닉하다ethos : 정신, 철학masterpiece : 걸작meticulously : 꼼꼼하게rosette : 장미 리본, 장미 모양의 크림cornet : 코넷(금관악기)delectable : 맛있는
• Eat the sea at Jagalchi Market November is the best month to eat yellowtail fish.　November falls right in the middle of the harvest season, and markets are full of fresh fruits, vegetables and seafood. For seafood lovers, autumn is the perfect time to enjoy delicacies like king crabs, gizzard shads and oysters, which are at peak flavor. That also means autumn is the perfect time for seafood lovers to visit Busan and stop at Jagalchi Market, the nation's largest seafood market.　For those in the know, Jagalchi Market is the best place to savor "hoe," the Korean term for sliced raw fish. Koreans enjoy several types of hoe, pronounced "hweh," made from various fish and other seafood. Since Jagalchi Market is located right next to the ocean, you can be sure that whatever hoe you choose, the fish was alive and swimming around moments before it landed on your plate.　Busan is Good offers this handy guide on how to get the most out of a trip to Jagalchi Market. Then, you can "oiso" (come), "boiso" (see), and "saiso" (buy) like a pro.　Visiting Jagalchi Market is a full-on sensory experience, from the sights and smells of stalls brimming with fresh seafood to the clamor of female vendors calling out to customers. These vendors, known as "Jagalchi Ajumma," are easily spotted by their brightly colored rubber aprons and gloves, and their lively and welcoming demeanor.　The Jagalchi Ajummas continue a tradition that began after the Korean War when women started working in the area's various markets to support their families. The markets themselves began long before. While no exact date marks the beginning of Jagalchi Market, it originated when local fishermen set up makeshift beach stalls to sell their daily catch. These stalls became permanent in the 1920s, and the market was officially recognized in 1972. It was named Jagalchi Market in reference to the "jagal" or pebbles, that once covered the area's seashore. In 2003, officials redeveloped and modernized the market, creating the seven-story complex that stands today.　The complex is a temple dedicated to buying, cooking and eating all manner of sea creatures. The ground floor is packed with tanks of live seafood, including octopus, sea pineapple and sea cucumber. Prices are clearly marked per kilogram and the food will be weighed in front of you, so you needn't worry about being overcharged.　After purchasing your seafood, head to the eateries on the second floor, known as "Chojangjib." Each Chojangjib will prepare your seafood for a fee charged per person. Common preparations include hoe served with sliced vegetables and "chojang," a sweet, tangy and spicy dipping sauce, and "maeuntang," a spicy stew. 　On the second floor, you'll also find a variety of dried seafood － perfect for pairing with an ice-cold beer. Don't miss out on the top-floor observatory, where you can enjoy views of Yeongdo Island, famously featured in the Apple TV drama "Pachinko."King crabs are in peak season during autumn months.Jagalchi Market serves the freshest seafood.■How to Enjoy Jagalchi Market:①What to eat　Choose your seafood from any stall on the first floor. Fall and winter are the best times to enjoy raw fish dishes like yellowtail, sea bream, flatfish, and rockfish. Not into raw fish? Try grilled shrimp, king crab, or shellfish like scallops. Feeling adventurous? Try "gomjangeo," or sea eel, a Busan specialty.②Where to eat　Take your food to-go or dine-in on the second floor at one of the Chojangjib eateries.③It's time to eat　To dine in, you'll pay around 5,000 won per person for a table, side dishes, dipping sauces and vegetables. Drinks, rice, and maeuntang are available at an additional cost. If you order king crab or lobster, expect to pay an extra fee for steaming.·Address: 52 Jagalchihaean-ro, Jung-gu·Hours: Open 5 a.m. to 9 p.m. Stall hours vary. Last order around 8:20 p.m. (Closed every first and third Tuesday of each month.)<Vocab Spotlight>harvest: 수확gizzard shad: 전어oyster: 굴hoe: 회savor: 맛보다stall: 노점brimming: 가득한clamor: 외치다makeshift: 임시방편pebble: 자갈, 조약돌tangy: 톡 쏘는yellowtail: 방어(생선)sea bream: 도미(생선)flatfish: 광어(생선)rockfish: 볼락(생선)scallop: 가리비(조개류)
• City of Coffee  　In Busan, coffee is more than just a beverage; it's a way of life. Several neighborhoods citywide are dedicated to satisfying Busanites' caffeine obsession. These neighborhoods, known as "cafe streets," offer perfectly brewed coffee, diverse food options, sightseeing and activities.　Busan is Good introduces four cafe streets to experience the city's vibrant coffee culture. Jeonpo Cafe Street　In the past, Jeonpogonggu-gil Street was a hardware district where contractors and DIY'ers went to buy hammers and nails. These days, however, you are more likely to find people carrying luxury bags instead of tool bags. The area has transformed into a trendy neighborhood where locals and tourists flock to sip lattes and eat brunch.　Located near the bustling Seomyeon Street, the area boasts an eclectic mix of cafes, bakeries, restaurants, boutiques and galleries. Busan hipsters roam the labyrinth of alleyways, chatting as they move from one hot spot to another.  A few hardware stores are still open on certain streets, providing the tools and materials needed to remodel the spaces that once housed their competitors.　This blend of modern amenities in industrial settings is one of this area's major charms and why the New York Times highlighted Jeonpo Cafe Street as one of the "52 Places to Go in 2017."Address: 92 Dongcheon-ro, Busanjin-gu Oncheoncheon Cafe Street　Once a sleepy, unassuming residential neighborhood, Oncheoncheon Cafe Street now buzzes with youthful energy and entrepreneurial spirit. Located along the Oncheoncheon Stream, the neighborhood is home to over 150 small and independently owned businesses, including cafes, restaurants, bakeries, pubs, bookstores and galleries.　In the springtime, one of the best ways to spend a breezy afternoon is to enjoy a sweet treat and an iced Americano while taking a stroll underneath the cherry blossoms lining the Oncheoncheon Stream. Who cares about calories when the indulgence happens in such a beautiful setting?Address: 451 Oncheoncheon-ro, Dongnae-gu Haeridan-gil Street　Sometimes, drinking coffee is a utilitarian act, when the caffeine is needed to get through the day.  Other times, a cup of coffee is the perfect ending to a delectable meal. To experience the latter, head to Haeridan-gil Street in Haeundae-gu District. This lively community, located behind the defunct Haeundae train station, boasts the city's hottest restaurants and cafes.　When Haeundae Station closed in 2013, entrepreneurs turned the declining neighborhood into a hotbed of global cuisine and emerging food trends. Shuttered shops became ramenyas, espresso bars and dessert cafes. Busan's trendsetters and gourmands soon followed, seeking out perfectly charred burgers and Chemex-brewed coffee.Address: 510-7 U-dong, Haeundae-gu Mangmidan-gil Street　Visitors with more artistic sensibilities should go to Mangmidan-gil Street in Suyeong-gu District. The area is undergoing a "cultural renaissance." New residents, artists and entrepreneurs have injected new life into the community. Spend an afternoon meandering through alleys, discovering nuanced espressos, delicate teas, bowls of pasta, strawberry mochi, ceramic pots, wood sculptures or metalwork.　Walking around Mangmidan-gil is an act of discovering a new favorite:  A favorite coffee shop, a favorite bakery, or a favorite boutique. Each discovery feels like unearthing a hidden gem.Address: 49-1 Mangmibeonyeong-ro, Suyeong-gu

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Life

• Free English camps for underprivileged kids  underprivileged: 혜택을 받지 못하는The Dream Tree Winter Vacation English Camp (꿈나무 겨울방학 영어캠프) for underprivileged students will take place over two sessions from Jan. 6 to 17, 2025. The camp is open to students from elementary 3rd to middle school 2nd grade. The tuition is fully funded by the city.Since 2010, Busan Metropolitan City has provided low-income and vulnerable students the opportunity to improve their English skills through play-based learning and situational experiences. The camp will be divided into two sessions based on the district and counties where the participating students live. Each 4-night and 5-day commuter camp session will be held at Busan Global Village in Busanjin-gu District. Classes during the camp will be conducted from 9 a.m. to 5:20 p.m., Monday to Friday. The registration deadline depends on the local district or county and potential students should contact the local district or county office during the designated registration period.The camp accommodates 200 students, with priority given first to children from low-income backgrounds and then to those from multicultural families. Participating students will take an online level test and be divided into classes by level. If you qualify or know someone who does, seize this opportunity to revitalize your winter holidays with English!<Today's Vocabulary - 오늘의 단어>underprivileged: 혜택을 받지 못하는 elementary: 초등 tuition: 수업료 low-income: 저소득의 opportunity: 기회 improve: 증진하다 situational: 상황에 따른 experience: 경험 divided into: ~로 나뉘다 district: 구역 registration: 등록 deadline: 마감기한 depend on: ~에 따라 potential: 잠재적인 accommodate: 수용하다 priority: 우선순위 Editor: Song SoomiCopy Editors: Ryu Hyoseung, Anton J. Mapoy
• Chef Edward Lee shares his culinary journey  source: BeFMculinary: 요리의Edward Kyun Lee, the second-place winner of the hit cooking competition show “Culinary Class Wars,” was interviewed by Busan English Broadcasting (BeFM) on Oct. 21 at 8:30 a.m.The Brooklyn-born Korean American chef earned praise during the show for dishes that reflected his cultural heritage. His performance during the “Unlimited Tofu Challenge,” the semifinal mission, was particularly memorable.Appearing on “Morning Wave in Busan,” Chef Lee shared candid insights on his decision to join the show, the lessons he learned and his culinary philosophy.The full interview, with Korean and English subtitles, is available on BeFM’s official YouTube channel.◎ YouTube: Click<Today's Vocabulary - 오늘의 단어>praise: 찬사 reflect: 반영하다 tofu: 두부 particularly: 특히 memorable: 기억할만한 candid: 솔직한 insight: 생각 culinary: 요리의 philosophy: 철학 subtitle: 자막Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy
• Buy a piece of Busan charm at Big Shop  souvenir: 기념품On Nov. 25, the city opened Big Shop, a pop-up store centered around Busan’s city brand. Located in Gwangbok-ro, Jung-gu District, Big Shop offers items and experiences that capture Busan’s charms. By showcasing Busan's intangible assets and cultural treasures, the store gives visitors a fresh perspective on the city.Big Shop covers 174 square meters over two floors. Customers can enjoy immersive exhibitions on the first floor before shopping for Busan goods and souvenirs on the second.The city has designated several local companies as official Busan Brand Partners, and Big Shop introduces their goods and services. In addition, winning products from the Busan Brand Goods Design Contest are on sale.Local company SLASH B SLASH hosts Big Shop’s grand opening. Also known as “SLBS,” the company specializes in cell phone accessories. SLBS products are often described as “open run” because customers have to sprint to buy their phone cases before they are sold out.To celebrate the grand opening, SLBS offers special-edition products featuring beloved Disney characters, personalized phone cases, and mobile AI customization.◎ Busan Brand Shop· Address: 87-1 Gwangbok-ro, Jung-gu· Hours: Open daily from 10:30 a.m. to 9 p.m.· Instagram: @busan_bigshop· Inquiries: 051-254-1210<Today's Vocabulary - 오늘의 단어>charm: 매력 intangible: 무형의 asset: 자산 perspective: 관점 immersive: 몰입형의 souvenir: 기념품 specialize in: ~을 전문으로 하다Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy

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• 19th Busan Fireworks Festival watch guide 　The annual Busan Fireworks Festival will light up the sky over Gwangalli Beach at 7 p.m. on Nov. 9. With over a million spectators expected, the festival is now considered one of Korea's top fireworks shows. 　While most people will gather at Gwangalli Beach and Igidae Coastal Park, there are various spots citywide where you can avoid the crowds and enjoy the spectacular views.Record the show and capture unforgettable moments.■ Marine City, Haeundae Cine Road　Haeundae Cine Road, nestled between the skyscrapers of Marine City and Haeundae Beach, offers a fantastic view of Gwangandaegyo Bridge. Located just 1.6 kilometers from where the fireworks are launched, Cine Road is an excellent vantage point to watch the lights. 　While the roads and mass transit options will surely be packed before and after the event, the neighborhood around Cine Road will be considerably less crowded. Avoid the shoulder-to-shoulder traffic and get home quicker after the show ends.Address: 91 Marine City 1-ro, Haeundae-gu■ Yonghoman Bay and Yongho Starlight Park　Located at the southern end of Gwangandaegyo Bridge, Yonghoman Bay and Yongho Starlight Park offer panoramic views of the bridge. While you'll stay away from the crowds, there are some downsides. The location offers only a side view of the fireworks display, and if you are taking the subway, the walk from Namcheon Station (line 2) is a bit long. Address: 101 Bunpo-ro, Nam-gu■ Dongbaekseom Island　Situated off the end of Haeundae Beach, Dongbaekseom Island offers another great viewing spot. Walk along the trail starting at the main gate of the Westin Josun Busan, and you'll enjoy views of Marine City and the bridge to your right. The pier next to The Bay 101 waterfront complex also provides a partial view.Address: 710-1 U-dong, Haeundae-gu　Other excellent locations include Jangsan Mountain, Geumnyeonsan Mountain, Mipo, and Dalmaji Hill. Wherever you choose, get ready for a stunning night in Busan.　Viewing Tips　 Dress Warmly: November winds can be much stronger than expected. Once the sun sets, the temperature drops significantly, so bring jackets and hand warmers to stay comfortable. Wear Comfortable Shoes: You'll likely be standing for more than an hour, so sneakers are recommended. Locate Restrooms: Check the location of nearby restrooms in advance to avoid any last-minute rush.<Vocab Spotlight>vantage point: 유리한 지점significantly: 크게
• Overview of October festivals  SHIWOL  Festival Period Location  Busan International Film Festival  Oct. 2 to 11   Busan Cinema Center  Busan International Rock Festival  Oct.4 to 6  Samnak Ecological Park  K-Music Season Good Night Concert  Oct.3 to 5  Haeundae Beach  Busan Global Webtoon Festival  Oct.3 to 6   Busan Cultural Content Complex  World Creator Festival  Oct.1 to 6  Signiel Busan  Beyond Hangeul & K-Culture  Oct.6 to 8  BEXCO  Natural History Museum London Wildlife Photographer of the Year  Until Nov. 27  F1963  Busan International Performing Arts Market  Oct.4 to 8  Busan Cultural Center and others  International Food Expo & Marina Chef  Oct.4 to 6  BEXCO  Busan Craft Beer Masters Challenge  Oct.5 to 6  BEXCO Local   Festival Period  Location   Nakdong River Gupo Naru  Oct. 11 to 13  Hwamyeong Ecological Park  Sasang Riverside Festival  Oct. 12 to 13  Samnak Ecological Park  Dadaepo Sunset Festival  Oct. 18 to 20  Dadaepo Beach  Dongnae Eupseong History Festival  Oct. 11 to 13  Dongnaeeupseong fortress site  LaLaLa Festival   Oct. 18 to 20  Pusan National University Station Metro line 1  Busan Chinatown Culture Festival  Oct. 18 to 20  Chinatown in Dong-gu district  Busan Jagalchi Festival  Oct. 3 to 6  Jagalchi Market  Yeongdo Bridge Festival  Oct. 12 to 13  Amir Park and others  Busan Mackerel Festival  Oct. 25 to 27  Songdo Beach  Gamcheon Culture Village Festival  Oct. 25 to 27  Gamcheon Culture Village  Jeonpo Coffee  Festival  Oct.  12 to 13  Jeonpo Cafe  street  Busan Folk Art  Festival  Oct.  26 to 27  Busan  Citizens Hall  Busan Biennale  Until  Oct. 20  The Museum of  Contemporary  Art Busan  Busan Choral Festival  and Competition  Oct.  23 to 26  Busan Cinema  Center
• Meet the moon at Dalmaji-gil Get an up-close look at the next supermoon from Haewoljeong Pavilion atop Dalmaji-gil. Ancient Koreans looked to the moon and prayed for good fortune and prosperity.The moon has always been a significant symbol in Korean culture. Its phases marked the passage of time. A full moon symbolized prosperity, the luminous splendor embodying abundance and fortune. While modern life is organized around the Gregorian calendar, certain aspects of Korean culture still revolve around the moon. For instance, Korea's major holidays and cultural events are still dictated by lunar phases.This year, Chuseok, one of Korea's most important holidays, falls on Sept. 17. Traditionally known as "Hangawi," or "the 15th day of the eighth lunar month," Chuseok celebrates the Harvest Moon. While most Koreans no longer celebrate the harvest, Chuseok traditions remain important today. Families still gather to spend time together, and some people make wishes under the full moon, hoping for continued or newly-achieved prosperity.To make a full moon wish, visit Dalmaji-gil in Haeundae-gu District, which offers visitors an unparalleled view of the moon in the night sky.■ The road to HaewoljeongDalmaji-gil is the pass leading up Wausan Mountain, on the east side of Haeundae Beach. The 8-kilometer coastal road is lined with cherry and pine trees and connects to Songjeong Beach. It is the perfect place for romantic seaside drives or for tranquil walks under shady trees and birdsong.At the foot of Dalmaji-gil is the 2.2-kilometer walking path, Moontan Road. Christened in 2008, the term "moontan" conjures ideas of basking in the moonlight to get a tan, akin to sunbathers tanning at the beach. Whether walking during the day or evening, those who make the uphill climb will be rewarded with coastal lookouts and breathtaking ocean views.About halfway up, Moontan Road splits into two sections. You can continue up the same tree-lined road, where the brick sidewalk turns into a wooden boardwalk. This is the most direct way to the summit. Or, you can take the forest trail. The well-maintained trail hugs the side of the mountain and offers a longer, meandering footpath bathed in verdant greenery.Individuals who prefer the solitude of late nights or early mornings can walk Moontan Road safely. Street lamps along all sections of Moontan Road are lit from sunset to 11 p.m. and again from 5 a.m. to sunrise.At the summit, you will find restaurants, cafes and art galleries. However, these are merely distractions. Keep going to discover Dalmaji-gil's real treasure － the Haewoljeong Pavilion, an elegant structure that offers visitors a place to relax. Historically, this spot has been celebrated as one of the best places to enjoy a full moon. In the 1930s, a folk ballad titled "The Eight Scenic Views of Joseon" praised the beauty of Haeundae in the moonlight. Haewoljeong Pavilion also consistently ranks in the top-10 of lists highlighting the best night views in the region. You can enjoy a panoramic view of Haeundae Beach and Gwangandaegyo Bridge from the top of Wausan Mountain.Address: 190 Dalmaji-gil, Haeundae-gu■ Bigger and brighterAccording to BBC Sky at Night, there will be four supermoons in 2024. The first was on Aug. 19. The next will be the Harvest Moon on Sept. 18, coinciding with the Chuseok holiday. What's more, this moon will also undergo a partial lunar eclipse.A supermoon occurs when a full moon coincides with the moon's closest approach to Earth along its orbit. When this happens, the supermoon appears bigger and brighter than an average full moon.After Chuseok, the next supermoons of 2024 will occur on Oct. 17 and Nov. 15'Dalmaji-gil bustles with locals and visitors alike.The glittering towers of Haeundae look magical in the moonlight.<Vocab Spotlight>fortune: 행운prosperity: 번영luminous: 빛나는splendor: 화려함unparalleled: 타의추종을 불허하는conjure: 머리 속에 떠올리게 하는, (마법의 힘으로) 불러내는coinciding with: ~과 일치하는undergo: ~을 겪다orbit: 궤도

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